creative brief Archives - Blog | Jeremy Bales Creative

Ad Creative Guidelines For Different Platforms Or Burn Cash

I just walked out of another strategy sync where a team bragged about cutting one hero video into six sizes and calling it a cross-channel plan. Then they blamed the platform when the numbers cratered. Here is the thing you keep skipping: ad creative guidelines for different platforms are not a suggestion. They are the […]

The frantic character sprints through a storm of torn calendar pages in a chaotic cityscape reaching desperately toward a glowing shard labeled editorial content strategy.

Stop Worshiping Calendars. Editorial Content Strategy Or Results.

Content & Automation / jeremybales

You’re not producing content. You’re producing excuses. The backlog grows, the pipeline doesn’t. I just left another meeting where “ship more posts” was sold as a plan. That’s not a plan. That’s a slow bleed with better typography. Here’s the part no one says into a microphone: editorial content strategy is the only thing between

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